This article is from January 18, 2008.
"Toyota Motor President Katsuaki Watanabe said on Sunday the Japanese automaker will launch a diesel-powered Tundra pickup truck and Sequoia SUV in the United States soon, in an about-face to its hybrid-centered product strategy.
Toyota, which likely unseated General Motors Corp as the world's biggest automaker last year, has repeatedly hesitated to committing a diesel vehicle for the U.S. market, which is slowly warming to the fuel-efficient drivetrain, especially for use in larger vehicles.
'I am happy to confirm that a new clean-diesel V8 engine will be offered in both the Tundra and the Sequoia in the near future,' Watanabe told a news conference at the North American International Auto Show.
The diesel vehicles were one way to meet new fuel economy regulations agreed by the U.S. Congress that require a fleet average of 35 miles per gallon by 2020, Watanabe said.
He added that Toyota will also expand its hybrid line-up by launching world premieres of two all-new, dedicated hybrid models - one for Toyota and one for its luxury Lexus brand - at next year's Detroit auto show.
'We will not wait until the deadline to comply (with the fuel economy standards),' Watanabe said. 'I have issued a challenge to our engineers to meet the new standard well in advance of 2020.'
Toyota, which brought the world the first mass-produced gasoline-electric hybrid, has a goal of selling 1 million hybrid cars a year soon after 2010. In the 10 years since the launch of the first-generation Prius in late 1997, Toyota sold 1.25 million hybrid cars.
At the press conference, Toyota also unveiled a new hybrid pickup truck concept called A-BAT, which stands for the Advanced-Breakthrough Aerodynamic Truck.
Toyota is due to unveil another concept, the Venza, on Monday.
http://uk.reuters.com/article/companyNews/idUKN1336574820080114
